{"id":8250,"date":"2025-08-12T13:49:13","date_gmt":"2025-08-12T10:49:13","guid":{"rendered":"https:\/\/www.wowevents.eu\/?p=8250"},"modified":"2025-08-12T14:03:26","modified_gmt":"2025-08-12T11:03:26","slug":"sihtgrupi-testimine-robbie-williamsi-riia-2025-kontserdi-naitel","status":"publish","type":"post","link":"https:\/\/wow.halfmind.ee\/en\/sihtgrupi-testimine-robbie-williamsi-riia-2025-kontserdi-naitel\/","title":{"rendered":"Sihtgrupi testimine Robbie Williamsi Riia 2025 kontserdi n\u00e4itel"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wowevents.eu\/wp-content\/uploads\/2025\/08\/RW_0715-1024x768.jpeg\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-image-8251 alignright size-large\" srcset=\"https:\/\/www.wowevents.eu\/wp-content\/uploads\/2025\/08\/RW_0715-1024x768.jpeg 1024w, https:\/\/www.wowevents.eu\/wp-content\/uploads\/2025\/08\/RW_0715-980x735.jpeg 980w, https:\/\/www.wowevents.eu\/wp-content\/uploads\/2025\/08\/RW_0715-480x360.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>Kuidas m\u00f5ista, milline reklaam sihtgrupile sobib ja kuidas k\u00e4ituda parima tulemuse saavutamiseks? Loomulikult saab kasutada A-B testi ja loota AI abile jne jne.<\/p>\n<h2>Aga pange ennast artisti olukorda, kes astub lavale kuskil enda jaoks tundmata punktis, kuhu on kokku tulnud publik teadmata piirkondadest aga tahaks anda hea kontserdi ja nii et ka kuulajad saaksid just seda, mida nad soovivad. P\u00e4ris <em>mission impossible<\/em>.<\/h2>\n<p>N\u00fc\u00fcd kontserdist.<\/p>\n<p>Soojendusb\u00e4nd Lottery Winners, mulle t\u00e4itsa tundmatu aga v\u00e4ga laheda energiaga. Tegid nalja ja muusikaliselt olid ka v\u00e4ga rahvast soojendav. Robbie Williams &#8211; Loomulikult oli v\u00e4ga hea show: muusika, lavashow, jutud sinna juurde, publiku kaasamine \u2013 k\u00f5ik oli t\u00f5siselt nauditav. Aga kuidas ikkagi Robbie Williams teadis, mis meile, kui publikule t\u00e4na ja just sellel hetkel meeldib?<\/p>\n<p>J\u00e4rgmisel p\u00e4eval koju s\u00f5ites hakkasime autos arutlema, et mis oli soojendusb\u00e4ndi roll ja mida siis Lottery Winners tegelikult tegi meiega. Olen varemgi kontsertidel k\u00e4inud ja tavaliselt soojendaja ajab oma asja ja esitab paremiku enda repertuaarist. Mulle tundub, et Lottery Winners tegi hoopis midagi muud. Ta oli seal publiku testimiseks ja kasutas selleks j\u00e4rgmisi trikke:<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wowevents.eu\/wp-content\/uploads\/2025\/08\/RW_0717-1024x768.jpeg\" width=\"299\" height=\"224\" alt=\"\" class=\"wp-image-8252 alignright size-large\" \/><\/p>\n<ol>\n<li>Keeleoskus \u2013 alustuseks testis Lottery Winnersy solist Thom publiku inglisekeele oskuse taset. Tehes nalja oma Duolingo pingutuste \u00fcle \u00f5ppida \u00e4ra natuke l\u00e4ti keelt jne. Aga see sai kiirelt selgeks, et publik m\u00f5istab inglise keelt ja keele taha ei j\u00e4\u00e4 k\u00fcll midagi.<\/li>\n<li>Siis testis Thom, kas publik on valmis laule kaasa laulma ja kas teab ka s\u00f5nu. Selleks l\u00e4bi laheda huumori v\u00f5ttis ta \u00fcles laulu \u201eAngels\u201c ja \u00fctles, et eks see ilmselt j\u00e4\u00e4b nende viimaseks kontsertiks sellel tuuril, kuna nad laulavad ilma Robbieta seda lugu. Aga \u00fctleks et laul \u00f5nnestus ka ilma Robbieta p\u00e4ris h\u00e4sti ja ma ei usu, et nad kinga said.<\/li>\n<li>Publiku kaasamise testimiseks kasutas Thom \u00fchte enda lugu \u201eBurning house\u201c, millel oli p\u00e4ris tempokas k\u00e4tega vehkimise koreograafia ja see \u00f5nnestus publikul h\u00e4sti. Lisaks proovis ta \u00e4ra ka WMCA loo liikumise, rahvas tuli h\u00e4sti kaas ja uskumat, aga Robbie esitas ka seda lugu oma kavas.<\/li>\n<li>Kui veel m\u00f5elda kogu soojenduse huumorile, siis see tundus olevad samuti piiride kompimine, mis t\u00f6\u00f6tab ja mis mitte. Enamus Thomi huumorit mulle sobis aga m\u00f5ni asi oli \u00fcle piiri ja sellel hetkel m\u00f5tlesin k\u00fcll, et see ju ei sobi siia. Kui aga m\u00f5elda sellest, kui testimistest ja ettevalmistusest, siis muutub sellise huumori kasutamine m\u00f5istetavaks. Kuna Robbie Williams r\u00e4\u00e4kis kontserdil p\u00e4ris palju siis nalja piiride teadmine on p\u00e4ris oluline.<\/li>\n<\/ol>\n<h2>Ehk siis kasutati sihtgrupi testimiseks vana klassikat ajaloost, kojanarr v\u00f5is teha ka kuninga juures nalja, mille eest teda isegi mitte ei nuheldud ning pea j\u00e4i tal ka otsa. Sama tundus ka sellel kontserdil olevat, et Thomil olid p\u00e4ris laiad volitused koos selgete suunistega, kuidas ja mida testida.<\/h2>\n<p>Loomulikult on v\u00f5imalik, et ma lihtsalt kujutan ette kuidas meid testiti aga seda ma h\u00e4sti ei usu. Vanameister Robbie on endiselt heas hoos ja vormis ning kontsert oli v\u00e4ga nauditav ja ilmselt tundsin ma peale kontserti nii sellep\u00e4rast, et Robbie teadis, kuidas just selle ajahetkel ja sellele publikule see elamus pakkuda.<\/p>\n<p>Hea t\u00f6\u00f6!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.wowevents.eu\/wp-content\/uploads\/2025\/08\/RW_0721-1024x768.jpeg\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-image-8253 alignright size-large\" srcset=\"https:\/\/www.wowevents.eu\/wp-content\/uploads\/2025\/08\/RW_0721-1024x768.jpeg 1024w, https:\/\/www.wowevents.eu\/wp-content\/uploads\/2025\/08\/RW_0721-980x735.jpeg 980w, https:\/\/www.wowevents.eu\/wp-content\/uploads\/2025\/08\/RW_0721-480x360.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Kuidas m\u00f5ista, milline reklaam sihtgrupile sobib ja kuidas k\u00e4ituda parima tulemuse saavutamiseks? Loomulikult saab kasutada A-B testi ja loota AI abile jne jne. Aga pange ennast artisti olukorda, kes astub lavale kuskil enda jaoks tundmata punktis, kuhu on kokku tulnud publik teadmata piirkondadest aga tahaks anda hea kontserdi ja nii et ka kuulajad saaksid just [&hellip;]<\/p>","protected":false},"author":4,"featured_media":8253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[29,30],"tags":[],"class_list":["post-8250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideed","category-kontserdid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sihtgrupi testimine Robbie Williamsi Riia 2025 kontserdi n\u00e4itel - WOW EVENTS | We create positive impact<\/title>\n<meta name=\"description\" content=\"Pange ennast artisti olukorda, kes astub lavale kuskil enda jaoks tundmata punktis, kuhu on kokku tulnud publik teadmata piirkondadest ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wow.halfmind.ee\/en\/sihtgrupi-testimine-robbie-williamsi-riia-2025-kontserdi-naitel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sihtgrupi testimine Robbie Williamsi Riia 2025 kontserdi n\u00e4itel - WOW EVENTS | We create positive impact\" \/>\n<meta property=\"og:description\" content=\"Pange ennast artisti olukorda, kes astub lavale kuskil enda jaoks tundmata punktis, kuhu on kokku tulnud publik teadmata piirkondadest ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wow.halfmind.ee\/en\/sihtgrupi-testimine-robbie-williamsi-riia-2025-kontserdi-naitel\/\" \/>\n<meta property=\"og:site_name\" content=\"WOW EVENTS | We create positive impact\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wowevents10\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T10:49:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T11:03:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wow.halfmind.ee\/wp-content\/uploads\/2025\/08\/RW_0721.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Olavi Ruhno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wowevents10\" \/>\n<meta name=\"twitter:site\" content=\"@wowevents10\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olavi Ruhno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wow.halfmind.ee\/sihtgrupi-testimine-robbie-williamsi-riia-2025-kontserdi-naitel\/\",\"url\":\"https:\/\/wow.halfmind.ee\/sihtgrupi-testimine-robbie-williamsi-riia-2025-kontserdi-naitel\/\",\"name\":\"Sihtgrupi testimine Robbie Williamsi Riia 2025 kontserdi n\u00e4itel - 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